"CLEO"

Industrial Design/Packaging Design 

2022



A brand for exclusive cosmetics, providing a refillable packaging system with the aim to minimize packaging and product waste and optimize logistics.

With every cosmetic packaging one consumer buys, a new packaging (often plastic), is purchased together with it. This consuming behavior results in massive packaging and product waste. Cosmetics products of today usually contain up to 80% water, by removing it and adding water afterward ourselves, we are not only saving our water, but also significant amounts of energy in packaging, transportation, shipping, and logistics.